Hollow
First-party ad attribution

Know exactly which ads make you money.

Hollow is first-party ad tracking and attribution you own. Follow every click from the first anonymous touch to the sale and every rebill, and finally trust the one number that tells you where to spend.

First-party. Your data, your database. Cancel anytime.
Hollow · Overview
Ad spend
$12,480
Revenue
$41,207
Blended ROAS
3.30x
Spend vs revenue
Top performers
Broad - Video 03$18,9404.1x
Retarget - 7 day$9,1203.4x
Lookalike 1%$6,3002.9x
Connects with the tools you already use
StripePayPalMetaGoHighLevelKit
The problem

Your attribution is broken, and you are renting what is left.

Meta, your processor, and your spreadsheet all tell you different numbers. So you guess, and you scale the wrong ad.

The platforms inflate

Ad platforms over-report their own conversions and double-count. The dashboard that spends your money is not a neutral judge of it.

The pixel keeps breaking

iOS updates and cookie limits gutted third-party tracking. Tools patch the gap with modeling and estimates you cannot audit.

You do not own the data

You pay every month for numbers that live in someone else's system. Cancel, and your history walks out the door with them.

The fix

Own the tracking layer. Trust your own data.

Hollow puts a first-party pixel on your funnel and pulls your real revenue from Stripe and PayPal and your real spend from Meta. It stitches the anonymous visitor to the person to the payment using your own first-party cookie, the same mechanic the expensive tools use, except the data lives in your database. Every answer carries a confidence level and a match method, so nothing is a black box.

What you get

Everything you need to spend with confidence.

True ROAS

ROAS by campaign, ad set, and ad

Meta spend joined to your real revenue, not the platform's inflated conversion count. The headline numbers stay honest across every level.

Full journey

Follow the whole buyer journey

Anonymous first click, opt-in, checkout, and every rebill, stitched to one person by a first-party visitor id, across domains and subdomains.

No black box

Confidence on every answer

Exact from durable ids like email, phone, and order id. Probable from click ids and cookies. Weak from day aggregates. You always know how much to trust it.

Real CRM

A CRM, not just charts

Sales, leads, and calls, a per-person timeline, and a full lead view with clicks, emails, phones, IPs, and properties.

One source

Revenue and spend in one place

Stripe and PayPal payments with refunds and recurring detected automatically, plus Meta spend and creatives, reconciled to your attribution.

Your view

Reports and dashboards you control

Performance, creatives, LTV by source, cohorts, trends, and new vs returning, plus drag-and-drop custom dashboards for your team.

How it works

Live in minutes, not a migration.

1

Paste one snippet

Drop the pixel in your site head. It works on any funnel, including GoHighLevel, and captures leads even when a funnel submits with no form event.

2

Connect your accounts

Stripe, PayPal, Meta, and optionally GoHighLevel and Kit, from the Integrations page. Credentials are encrypted, never kept in a file.

3

Watch attribution fill in

Revenue lands in real time, spend syncs when you open the dashboard, and every sale ties back to the click that produced it.

Why Hollow

Built for operators who are done guessing.

You own your data. It lives in your database, not a vendor's.
First-party by design. No dependence on the platform pixel that keeps breaking.
One flat price. No per-event metering and no surprise overage bills.
Real-time revenue. Stripe and PayPal webhooks, not an overnight batch.
Recurring handled automatically. Rebills and refunds classified without manual tagging.
Works with GoHighLevel funnels. Even button-submit redirects with no form event.
Cross-domain and cross-subdomain. One visitor followed across your whole funnel.
Confidence and match method. On every attribution answer, so you can defend it.
A real CRM. Per-person journey and a nine-tab lead view.
Custom dashboards. Build them with drag-and-drop widgets.
Your team, your roles. Admins and viewers, every page gated.
Cancel and export anytime. Your history always stays yours.
Questions

Good questions, straight answers.

Do I have to leave my CRM or ad platforms?

No. Hollow reads from them and reconciles. It is the source of truth for traffic attribution and event history, and it never overwrites another system's truth.

How long does setup take?

Minutes. Paste the pixel, connect your accounts, and a guided in-app wizard walks you through the rest, tailored to only the tools you use.

Does it work with GoHighLevel?

Yes, including funnels that submit by button and redirect with no native form event, which is exactly where most pixels lose the lead.

What about iOS and cookie changes?

Hollow is first-party, so it does not depend on the third-party signals those changes removed. That is the whole point.

Do you own or sell my data?

No. Your data is yours, in your own workspace. You can export it at any time, and it stays with you if you cancel.

Is it only Meta?

Meta ad-spend sync is live today, and click tracking already works for every platform. Google Ads and TikTok spend sync are on the roadmap. Your revenue and attribution work regardless of platform.

Monthly or annual?

Both, and you can cancel anytime. Annual is billed yearly and works out to two months free versus paying monthly.

Pricing

Simple pricing. Everything included.

One flat price for the whole platform: every report, unlimited dashboards, and your entire team. No per-event billing.

Monthly

$597 / month

Billed monthly. Cancel anytime.

Start monthly →
Best value

Annual

$5,970 / year

Billed yearly. Two months free vs monthly.

Start annual →

Secure checkout by Stripe. You set your password and name your workspace right after payment. Cancel anytime.