These Terms of Service (the “Terms”) govern your access to and use of Hollow, a first-party ad tracking and attribution platform operated by Zion Hollow Creative. Please read them carefully. By creating an account or using Hollow, you agree to these Terms.
These Terms are a binding agreement between you and Zion Hollow Creative (“Hollow,” “we,” “us,” or “our”). If you use Hollow on behalf of a business, you represent that you are authorized to bind that business to these Terms, and “you” refers to that business. If you do not agree to these Terms, do not use the service. Our Privacy Policy is incorporated into these Terms by reference.
Hollow lets a business install a first-party tracking script on its own website and connect its own third-party accounts (such as Meta, Stripe, and PayPal) in order to attribute website activity and revenue to marketing sources and to view reporting in a private dashboard. We may add, change, or remove features over time. The service is provided on a subscription basis as described at the time of purchase.
You must be at least 18 years old and able to form a binding contract to use Hollow. You are responsible for the information you provide, for all activity under your account, and for keeping your credentials secure. You must notify us promptly of any unauthorized use. You are responsible for your team members' use of your workspace and for the roles you grant them.
You agree to use Hollow only for your own lawful business purposes and in compliance with all laws and regulations that apply to you, and with the terms of any platform you connect. You are responsible for the accuracy of the data you send us and for maintaining your own records. You will not use Hollow to process data you are not permitted to process.
When you install the Hollow tracking script on your website or funnels, you decide what data is collected from your visitors, and you are the controller of that end-user data; Hollow processes it on your behalf and under your instructions, as described in our Privacy Policy. You are responsible for providing your visitors with any notice, and obtaining any consent, required in your jurisdiction for analytics and advertising measurement (for example, cookie or tracking notices and, where applicable, consent). You represent that you have the right to collect the data you send us and to have us process it to provide the service.
Hollow can connect to third-party platforms at your direction. When you connect an account, you authorize Hollow to access data from that platform on your behalf, solely to provide the service. Your use of each connected platform remains subject to that platform's own terms, and you are responsible for maintaining the rights and permissions needed for the connection.
For Meta connections specifically, your use of data obtained through the Meta APIs is also subject to the Meta Platform Terms and Developer Policies. Hollow uses Meta Platform data only to provide the reporting you request, does not sell it, and does not modify your ad campaigns. See the Meta Platform data section of our Privacy Policy. You can disconnect any platform at any time from Integrations in the dashboard, which immediately deletes the stored access credential.
You agree not to: (a) use the service in violation of any law or third-party right; (b) upload or transmit malware or attempt to gain unauthorized access to the service or its systems; (c) probe, scan, or test the vulnerability of the service, or interfere with or disrupt its integrity or performance; (d) reverse engineer or attempt to extract the source code of the service except to the extent that restriction is prohibited by law; (e) resell, sublicense, or provide the service to a third party except as expressly permitted; or (f) use the service to collect or process data without the legal basis or permissions to do so. We may suspend access that we reasonably believe violates these Terms or poses a risk to the service or others.
Paid plans are billed in advance on a recurring basis (monthly or annually, as you select) through our payment processor, Stripe. By subscribing, you authorize us and Stripe to charge your payment method the then-current fees for your plan, plus any applicable taxes, on each renewal until you cancel. Fees are stated exclusive of taxes, and you are responsible for any taxes other than our income taxes.
You can cancel at any time from your account billing settings; cancellation takes effect at the end of the current billing period, and you retain access until then. Unless required by law, payments are non-refundable and we do not provide refunds or credits for partial periods. We may change our prices prospectively; we will give notice of a price change before it applies to your next renewal, and your continued use after it takes effect constitutes acceptance. If a payment fails, we may suspend or downgrade the service until payment is resolved.
Hollow, including the software, the dashboard, the tracking technology, and all related content and trademarks, is owned by Zion Hollow Creative and its licensors and is protected by intellectual-property laws. Subject to these Terms and your payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the service for your internal business purposes during your subscription. We reserve all rights not expressly granted. If you send us feedback or suggestions, we may use them without obligation to you.
Our handling of personal and connected-platform data is described in our Privacy Policy. As between the parties, you own the data you submit and the data collected through your tracking pixel (“Customer Data”), and you grant us the rights needed to host and process it to provide the service. Where we process end-user personal data on your behalf, we do so as your processor and only on your documented instructions. If you require a data processing addendum, contact us at privacy@adhollow.com.
Each party may receive non-public information of the other in connection with the service. The receiving party will use the disclosing party's confidential information only to perform under these Terms and will protect it with reasonable care. This does not apply to information that is or becomes public through no fault of the receiving party, was already known to it, or is independently developed, and does not prevent disclosure required by law.
The service interoperates with third-party platforms and relies on service providers (including our hosting and secret-storage provider and our payment processor). We are not responsible for third-party services, their availability, or changes they make to their APIs or terms, and your use of them is governed by their agreements with you.
The service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the service will be uninterrupted, error-free, or secure, or that attribution results, metrics, or reports will be accurate or complete. Attribution is an estimate based on available signals and should not be relied on as the sole basis for financial, tax, or legal decisions. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you.
To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or relating to these Terms or the service, even if advised of the possibility. To the maximum extent permitted by law, our total aggregate liability arising out of or relating to these Terms or the service will not exceed the amounts you paid us for the service in the twelve months before the event giving rise to the liability. These limitations form an essential basis of the agreement.
You will defend, indemnify, and hold harmless Zion Hollow Creative and its officers, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to your Customer Data, your use of the service, your websites and funnels, your failure to provide required notices or obtain required consents, or your violation of these Terms or of any law or third-party right.
These Terms apply while you have an account or use the service. You may stop using the service and close your account at any time. We may suspend or terminate your access if you materially breach these Terms, fail to pay, or use the service in a way that risks harm to the service or others, and we may discontinue the service with reasonable notice. On termination, your right to use the service ends; we will delete or de-identify your data as described in our Privacy Policy. Sections that by their nature should survive (including fees owed, intellectual property, disclaimers, limitation of liability, indemnification, confidentiality, and governing law) survive termination.
We may update these Terms from time to time. When we do, we will revise the “Last updated” date above and, for material changes, provide a more prominent notice. Changes are effective when posted (or on the stated effective date), and your continued use of Hollow after that means you accept the revised Terms. If you do not agree, stop using the service and cancel your subscription.
These Terms are governed by the laws of the State of Tennessee, United States, without regard to its conflict-of-laws rules. The exclusive venue for any dispute that is not subject to arbitration or small-claims court will be the state and federal courts located in Tennessee, and the parties consent to their jurisdiction. Nothing here limits either party's right to seek injunctive relief.